Success Story

Game Changing Results With ID-free® and Custom Search Lookalikes


A popular beer brand activated Custom Search Lookalikes and Predictive Bidding on The Trade Desk to reach its target audience of football fans.

The client used search keywords to seed the model, which included terms like Knoxville football and Tennessee football tickets to target specific fans. We built the model to target the client’s niche audiences in an efficient way across the open web and used Predictive Bidding to ensure the best impressions were bought at the most efficient price to maximize every campaign dollar.

The ID-free® and Custom Search Lookalikes models beat the client’s eCPM goal by 66%.

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