For digital marketers, the move to a more privacy-compliant targeting strategy has centered on new forms of identifiers. Still, as advertisers assemble their post-cookie toolbox, it’s essential to include a solution that reaches unidentifiable users — those who choose not to make themselves trackable through opt-in IDs or authentication.
In partnership with Adweek, our Chief Data Scientist, Melinda Han Williams, hosted a webinar exploring how advertisers can reach audiences using predictive behavioral targeting that performs on par with today’s cookie-based solutions.
Check out the full session below.
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