Today, predictive digital ad targeting typically relies on detailed user profiles. As consumers deserve and expect more internet privacy, we aim to develop methods to effectively target advertising in a way that respects consumers’ wishes. In particular, Dstillery has developed ID-free targeting, a method to target advertising based on predicted user behavior, without reference to any profile, web browsing history, or any other identifier of the user being targeted.

Learn more about our method for ID-free targeting of digital advertising that can effectively target users with no identifiers or user history of any kind by downloading the full paper.

Publish date: 2020