Consumer privacy has become a hot topic in programmatic advertising. With rising momentum, programmatic advertisers must now adapt to changing privacy standards to stay ahead.
Watch our previously recorded webinar as Michael Beebe, Dstillery CEO, was joined by Alan Chapell, President of Chapell Associates and Chief Analyst and Publisher of the Chapell Report, to discuss How Advertisers Must Adapt to Rising Privacy Standards.
Their conversation focused on recent privacy developments in the industry, including:
- Perspective on the new privacy regulations introduced recently by several US states
- How the definition of sensitive data is evolving, and what that means for targeting healthcare conditions and other sensitive categories
- Views on how agencies and brands should be approaching the changing landscape
- Thoughts on what the CMA’s examination of Google means for the future of third-party cookies
- & more!
Watch the recording today, or click here to download the key takeaways.
About the Presenters
Alan Chapell serves as outside counsel and chief privacy officer to digital media companies. Since 2003, Chapell has advised well over two hundred different companies, from venture-backed startups to some of the largest media, technology, and telecommunications companies in the world. Chapell’s mission is to help clients navigate regulatory, public policy and other marketplace challenges to maximize the value of their products and services.
Michael Beebe is CEO of Dstillery, overseeing the company’s mission to develop innovative solutions that leverage the power of artificial intelligence and machine learning to provide its clients with actionable insights. Beebe brings strong financial and strategic acumen to Dstillery, as well as industry expertise in marketing & advertising, media and technology. Prior to joining Dstillery, he spent more than 20 years in the investment management industry as an analyst and portfolio manager, where he developed a data-driven fundamental investment style and deep domain expertise in the technology and media industries.
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