The Map of the Internet
Powering our ID-free™ technology
The Map of the Internet (MOTI) is Dstillery’s deep understanding of how people browse the web, helping us build high-performance models for your brand. MOTI uses a continuous influx of hundreds of millions of browsing journeys from an opt-in, de-identified panel to detect patterns and learn the behavioral signals underlying any web visit. When you combine MOTI with your brand’s first-party data, your custom model predicts the exact right moment to reach your audience.
Here’s How MOTI Works
Start with MOTI (colors show similar user intent for websites)
MOTI is ready for your brand’s first-party data
Red signals positive brand intent, blue signals negative brand intent
Your signals are expanded across the entire internet, ranking websites for your brand intent.
Want to see our Map of the Internet in action? Click below.