Research collaboration between Dstillery’s Data Science & Analytics and Engineering teams–Peter Lenz, Peter Ibarra and Matt Sabban–Up For The Marketing Research and Insight Excellence Awards
New York – Sept. 18, 2019 Dstillery, the leading custom audience solutions partner for agencies and brands, is pleased to announce that it has been named a finalist for The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media.
The company is up for the Groundbreaking Research Project Award for examining whether Fantasy Sports, e-Sports, and e-Gambling represent good investments for sports teams seeking to expand their current pool of in-stadium ticket buyers. Peter Lenz, Senior Geospatial Analyst, Data Science & Analytics, Peter Ibarra, Director of Strategic Initiatives, and Matt Sabban, Director of Solutions Engineering, conducted the research. Lenz will represent the authors and the company when the awards will be given out at a red-carpet, black-tie gala on Monday, November 18 at the Edison Ballroom in New York City.
That paper, presented at the MIT Sloan Sports Analytics Conference in March, 2019 concluded that e-gambling is the best investment for finding future in-stadium ticket purchasers with Fantasy Sports being a viable alternative. In contrast, the research found that e-Sports is not an ideal channel for finding future ticket purchasers. To learn more about the paper, listen to a podcast conversation with Lenz, Ibarra and Sabban.
“It’s an honor that our research puts Dstillery in the running for this award alongside such illustrious company,” said Lenz. “Dstillery has a wealth of insights and data that can teach us about the world beyond which ads to serve to which customers and I’m grateful to have the opportunity to use that data for creative research projects with my colleagues. This project started out of a desire to prove that the New York Mets should invest more money in their on-field talent, so it’s an honor and a surprise to have it recognized as groundbreaking.”
Dstillery empowers agencies, brands, and enterprise partners to execute high performance programmatic campaigns at scale by identifying and activating the most accurate, high value audiences on their platform of choice. This research represents a collaboration across data science roles and disciplines. Each member of Dstillery’s data science and engineering teams contributes to the company’s mission in different ways on a day-to-day basis, and they come together to push new ideas forward.
“Lenz, Ibarra and Sabban uncovered insights that are useful not only to the market research industry, but to digital marketing teams looking to activate branding and direct response campaigns,” said Melinda Han Williams, Chief Data Scientist, Dstillery. “While this preliminary effort focused on professional sports, the process they developed can be extended to any market research problem by marrying venue/event/location as well as online/offline purchase behavior to create a better understanding of how and why consumers become brand loyalists. This kind of research widens the frame on how we think about our data and apply our AI models and pushes our capabilities forward.”
The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognize the researchers, vendors and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
For more information about The Marketing Research and Insight Excellence Awards visit quirksawards.com.
Founded in 2008, Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
Our premier product, Custom AI Audiences, is built by just-for-your-brand Custom AI models that deliver the ideal combination of accuracy and scale. Because Dstillery continuously rescores candidates in and out of audiences, our audiences are always up-to-date and on-target. That’s why brands across Retail, CPG, Finance, Luxury, B2B, Telco, Travel, and Tech rely on Dstillery’s audience solutions for branding and direct response initiatives to thrive.
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