SUCCESS STORY | BRAND
Spearheading a Cookie-Free Future with ID-free®
Tombras is on a mission to become the first fully cookieless advertising agency. That’s where Dstillery’s ID-free® technology comes in.
The Challenge
With the retirement of third-party cookies, Tombras needed to find alternative solutions to effectively reach and engage their target audiences. This challenge was compounded by the need to improve KPIs while adapting to the changing landscape of digital advertising.
The Solution
Tombras successfully navigated the shift away from cookie-based targeting by leveraging Dstillery’s innovative ID-free targeting technology, implementing predictive bidding strategies, and benchmarking campaign performance against cookie-based targeting.
Campaign Results
60%
better CPA
88%
better CPM
7.6X
more impressions
Campaign Strategy
ID-free Technology
Tombras leveraged ID-free, our patented AI that learns browsing patterns in panel data to predict the best impressions without user tracking.
Predictive Bidding
Tombras activated ID-free with predictive bidding, a process where our AI predicts the value of each impression and how much a brand should pay for it.
Benchmark Against Cookies
Tombras modeled campaign measurement to compare the results of ID-free to cookie-based targeting.
What Tombras is Saying
“Dstillery is an essential partner in helping brands and agencies embrace innovative solutions like ID-free without sacrificing campaign results.”
Alexander Potts, SVP of Programmatic & Digital Investment, Tombras
Success Stories
Tombras
Tombras is on a mission to become the first fully cookieless agency. That’s where Dstillery’s ID-free® technology comes in.
Custom Built Audiences Catalyze Success
Dstillery’s Custom Built Audiences catalyzed success for a brand focused on improving their CTR, while reaching audiences without identifiers. Learn more below.
Game Changing Results With ID-free® and Custom Search Lookalikes
ID-free® and Custom Search Lookalikes beat a popular beer brand’s eCPM goal by 66%, helping them reach their target audience of football fans.
Learn more today
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