If you’re looking for the latest Dstillery product updates, you’ve come to the right place. Scroll for the latest updates, features, and announcements.

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April 9, 2024
ID-free® Key Product Updates

New year, new ways to harness our ID-free targeting technology. Since last year, we’ve added some big solutions to our ID-free-powered product suite:

  • Predictive Bidding: Instead of making buy or don’t buy decisions, Predictive Bidding chooses the best price to pay for your best impression. Available exclusively on The Trade Desk.
  • Dstillery CTV: Eliminate the time-consuming hassle of manual PMP setup and breakthrough cross-device limitations. Powered by ID-free, Dstillery CTV has precision and is customized for relevance.
  • Custom Search Lookalikes: Leveraging ID-free technology and data from a 2 million-plus opted-in panel, Custom Search Lookalikes gain unparalleled visibility into the digital behaviors of millions of users. Custom Search Lookalike audiences assess and rank every ad impression based on its likelihood to target individuals actively searching for brand-specific keywords.

January 24, 2023
ID-free® Registered Trademark

It’s official! We’re so proud to announce that — after a lengthy 20-month process — ID-free Custom AI® is now a registered trademark with the US Patent and Trademark Office. 

That makes Dstillery’s ID-free a patented AND registered cookieless targeting solution. 

Give ID-free a try and start extending your campaign reach today.

September 1, 2022
ICD-10 Codes for Custom Patient Targeting

Custom Patient Targeting, Dstillery’s privacy-safe patient targeting solution for healthcare brands, now accepts ICD-10 Codes as seeds for the model, making targeting specific conditions even more precise.

Healthcare clients that don’t have access to first-party data can now leverage Dstillery’s access to Real World Data (RWD) to seed their models.

Click here to get started with Custom Patient Targeting.

July 26, 2022
Deal IDs for ID-free Custom AI

In partnership with Microsoft (formerly Xandr Curate), our Deal IDs offer a flexible, easy-to-activate PMP option for your next ad campaign. We custom create your deals in the Xandr supply exchange, mimicking the same privacy-safe targeting that we apply directly via API, and send them your way for activation.

Deal IDs — which connect curated and desirable inventory from your SSP to your DSP via a unique ID — can be used today and in the cookieless future.

Click here for our Deals ID FAQ.

July 20, 2022
UID2 for ID-free Custom AI

We’re excited to launch one of our most requested features. Your custom model just got even more custom. You can now send us your brand’s first-party data as UID2s, giving you another option for seeding your ID-free Custom AI model. Enjoy the same ID-free behavioral targeting, now with more options.