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January 24, 2023
ID-free® Registered Trademark
It’s official! We’re so proud to announce that — after a lengthy 20-month process — ID-free Custom AI® is now a registered trademark with the US Patent and Trademark Office.
That makes Dstillery’s ID-free a patented AND registered cookieless targeting solution.
Give ID-free a try and start extending your campaign reach today.
September 1, 2022
ICD-10 Codes for Custom Patient Targeting
Custom Patient Targeting, Dstillery’s privacy-safe patient targeting solution for healthcare brands, now accepts ICD-10 Codes as seeds for the model, making targeting specific conditions even more precise.
Healthcare clients that don’t have access to first-party data can now leverage Dstillery’s access to Real World Data (RWD) to seed their models.
Click here to get started with Custom Patient Targeting.
July 26, 2022
Deal IDs for ID-free Custom AI
In partnership with Xandr Curate, our Deal IDs offer a flexible, easy-to-activate PMP option for your next ad campaign. We custom create your deals in the Xandr supply exchange, mimicking the same privacy-safe targeting that we apply directly via API, and send them your way for activation.
Deal IDs — which connect curated and desirable inventory from your SSP to your DSP via a unique ID — can be used today and in the cookieless future.
Click here for our Deals ID FAQ.
July 20, 2022
UID2 for ID-free Custom AI
We’re excited to launch one of our most requested features. Your custom model just got even more custom. You can now send us your brand’s first-party data as UID2s, giving you another option for seeding your ID-free Custom AI model. Enjoy the same ID-free behavioral targeting, now with more options.