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July 26, 2022
Deal IDs for ID-free Custom AI

In partnership with Xandr Curate, our Deal IDs offer a flexible, easy-to-activate PMP option for your next ad campaign. We custom create your deals in the Xandr supply exchange, mimicking the same privacy-safe targeting that we apply directly via API, and send them your way for activation.

Deal IDs — which connect curated and desirable inventory from your SSP to your DSP via a unique ID — can be used today and in the cookieless future.

Click here for our Deals ID FAQ.

July 20, 2022
UID2 for ID-free Custom AI

We’re excited to launch one of our most requested features. Your custom model just got even more custom. You can now send us your brand’s first-party data as UID2s, giving you another option for seeding your ID-free Custom AI model. Enjoy the same ID-free behavioral targeting, now with more options.