If you’re looking for the latest Dstillery product updates, you’ve come to the right place. Scroll for the latest updates, features, and announcements.
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January 24, 2023
ID-free® Registered Trademark
It’s official! We’re so proud to announce that — after a lengthy 20-month process — ID-free Custom AI® is now a registered trademark with the US Patent and Trademark Office.
That makes Dstillery’s ID-free a patented AND registered cookieless targeting solution.
September 1, 2022
ICD-10 Codes for Custom Patient Targeting
Custom Patient Targeting, Dstillery’s privacy-safe patient targeting solution for healthcare brands, now accepts ICD-10 Codes as seeds for the model, making targeting specific conditions even more precise.
Healthcare clients that don’t have access to first-party data can now leverage Dstillery’s access to Real World Data (RWD) to seed their models.
July 26, 2022
Deal IDs for ID-free Custom AI
In partnership with Microsoft (formerly Xandr Curate), our Deal IDs offer a flexible, easy-to-activate PMP option for your next ad campaign. We custom create your deals in the Xandr supply exchange, mimicking the same privacy-safe targeting that we apply directly via API, and send them your way for activation.
Deal IDs — which connect curated and desirable inventory from your SSP to your DSP via a unique ID — can be used today and in the cookieless future.
July 20, 2022
UID2 for ID-free Custom AI
We’re excited to launch one of our most requested features. Your custom model just got even more custom. You can now send us your brand’s first-party data as UID2s, giving you another option for seeding your ID-free Custom AI model. Enjoy the same ID-free behavioral targeting, now with more options.