Custom Patient Targeting
A privacy-safe targeting solution designed for healthcare brands.
Minimize waste, maximize privacy
Custom Patient Targeting, our healthcare-specific solution, doesn’t rely on user-based targeting, ensuring it’s 100% compliant with all laws, policies, and guidelines from HIPAA, NAI, and DSPs.
Powered by Dstillery’s patented ID-free® technology, Custom Patient Targeting minimizes campaign waste, maximizes patient privacy, and offers healthcare brands the precision and customization to drive their best patient outcomes, including cost per qualified lead. This healthcare targeting marketing solution is designed to deliver the most relevant patients through predictive patient targeting, helping healthcare marketers achieve greater ROI and more efficient marketing campaigns.
Just-for-your-condition predictive modeling
Using AI-powered predictive modeling, ICD-10 codes, and search terms, we build a just-for-your-condition model that targets individual impressions based on aggregated patient behavior. This health targeting approach ensures you reach the most qualified patients while adhering to privacy regulations.
PATIENT DEFINITION
Define Your Custom Seed
Choose input(s) indicative of your condition & goals
- ICD-10 codes
- Search terms
- First-party data
PATIENT DEFINITION
Learn the Patterns
Behaviors from your seed are matched with browsing patterns extracted from anonymous opt-in devices, forming the basis of targeted healthcare advertising efforts.
MODEL
Build your Custom Model
The patterns are extended to all websites using our Map of the Internet (MOTI) AI tech, creating a highly effective healthcare targeting solution that can identify optimal patient engagement opportunities.
ACTIVATION
Target your Patients
Our model predicts when and where impression opportunities are found to target your patients – without IDs
- Bidding APIs
- Deal IDs
Precise
Drives optimal patient outcomes by minimizing waste
Custom
Custom model built just-for-your-condition
Compliant
100% compliant with HIPAA, NAI, and DSP rules
Challenges of Patient Targeting in Healthcare
Audience targeting in the healthcare industry is a sensitive practice, and there are significant risks involved if not handled with care. Healthcare data is strictly regulated and using it the wrong way can lead to serious problems like violating patient privacy, facing legal penalties, and damaging your reputation. It’s essential to prioritize compliance with HIPAA and other regulations to avoid mishandling sensitive health information.
Additionally, precision is crucial in healthcare marketing. If you target the wrong patients or misjudge their needs, you could waste money on ads that don’t work. Further, the goal is to help patients improve their health outcomes, not just drive conversions.
That’s why our healthcare targeting solution uses advanced AI-powered predictive modeling to ensure you reach the right patient population with the right message, without compromising privacy or compliance.
Improve your healthcare marketing strategy and patient acquisition with precise targeting from Dstillery.
Success Stories
No More Headaches with Custom Patient Targeting
Dstillery’s healthcare-specific targeting solution, Custom Patient Targeting, exceeds a chronic migraine brand’s goals by 18%. Click below to learn how.
Custom Patient Targeting Leans Into In-App Inventory, Increasing CTR
Custom Patient Targeting improves CTR performance by reaching beyond Web-only inventory and leaning into In-App inventory. Click below to learn more.
A Custom Approach With Custom Patient Targeting
A pharmaceutical client tested Dstillery’s Custom Patient Targeting for an antipsychotic prescription and saw a CPQR 66% lower than goal. Click below to learn how.
What Clients Are Saying
“Their team is always attentive, quick to respond, & willing to help. They also provide many of the best audience segments our company uses for our clients.”
Programmatic Advertising Agency
Activate Your Audiences Everywhere
Find Dstillery audiences wherever you already activate media.
Learn more about Custom Patient Targeting today
Don’t delay. Let AI work for you and build the right custom audience for your business today. Fill out the form & one of our experts will contact you shortly.