In the ever-evolving world of digital advertising, staying ahead of the curve is essential to reaching your target audience effectively. However, with the impending demise of third-party cookies, advertisers face a paradigm shift in how they target their audience. This is where Dstillery comes into play as a game-changing solution for your programmatic ad targeting needs. Keep reading to explore the challenges the disappearing cookie brings and how we can help.
Cookies are Going Away
Third-party cookies have been a staple in the digital advertising world for years. They have enabled marketers to track user behavior, gather insights, and serve personalized ads to the right audience. However, growing concerns over privacy and the ever-evolving regulatory landscape have put cookies on the chopping block. Major web browsers, including Google Chrome and Safari, are phasing out support for third-party cookies, leaving advertisers with a looming void in their arsenal.
The Rise of First-Party Data
First-party data has become increasingly valuable, with third-party cookies on the way out. First-party data is information collected directly from your users, such as website behavior or interactions with your brand. This data is not subject to the same privacy concerns and regulations as third-party data, making it a crucial asset for advertisers.
Dstillery’s Cookie-Free Solution
Dstillery is the leading AI ad targeting company. We’re uniquely positioned to help you address the challenges created by the cookie’s departure and thrive without them.
That’s why we created ID-free®. ID-free is a first-of-its-kind targeting technology that delivers scale and privacy for advertisers’ programmatic ad campaigns. Our technology predicts the value of an impression to a brand without knowing anything about the user. The technology also uses AI to learn from browsing patterns detected in de-identified opt-in panel data. Just like how ChatGPT learns by predicting the next word in a sentence, ID-free learns by predicting the next website visit in an anonymous site visitor’s journey.
Neural network technology called the Map of the Internet (MOTI) powers ID-free. Using MOTI, we create a model that identifies the best impression opportunities. ID-free is the future of ad targeting without cookies. It’s an innovative one-of-a-kind targeting technology that delivers scale and privacy for advertisers’ programmatic ad campaigns.
Advertisers must reimagine their targeting strategies as the era of third-party cookies draws to a close. Don’t let the cookie crumble your advertising efforts; turn to Dstillery for a brighter, data-driven future in digital advertising.