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Patient-centric healthcare: insights from PHM Healthfront

Posted on April 26, 2024 by Dstillery - Healthcare

PHM Healthfront was an inspiring and thought-provoking conference centered on the patient as the key focus of every discussion. There was so much to do in a two-day event featuring 18 industry-focused sessions with popular health, media, and culture voices.

I had a chance to see actress, model, entrepreneur Brooke Shields, actress, producer, advocate, and author Gabrielle Union-Wade, Commissioner of the National Women’s Soccer League Jessica Berman, as well as the winner of RuPaul’s Drag Race Sasha Colby. These women energized the time between sessions with their stories about life, health, their experience as women, and the delicate nature of what it means to do business in healthcare.

The Healthcare Journey

In healthcare marketing, recognizing the deeply personal and emotional nature of an individual’s healthcare journey is key. Each person and their condition is a different path and story with a wide range of emotional weight. For marketers, we must continue to build a genuine connection between our messaging and media. Without connection, brands risk making statements that don’t resonate with patients during a vulnerable period in their human experience.

I keep thinking about PHM President Amanda Palmer’s statement during her panel discussion with Brooke Shields: “Healthcare is the biggest community you never chose to join.” It’s true; we find community in our moments of vulnerability. From pre-diagnosis to seeking treatment, to treatment and recovery, each brand must craft a deeply customized message that truly resonates with the people they’re trying to reach. At Dstillery, we value our relationship with our brand partners, as it helps us understand where their clients are coming from in their healthcare journey. This insight allows us to thoughtfully craft audiences and strategies that are aligned with the sensitive nature of the patient journey.

Using AI for Personalization to Keep the Patient at the Center of the Experience

Another panel I loved was between Matt Turner, the Deputy Editor in Chief of Business Insider, and Stephen Farquhar, the CEO of Publicis Health. Dstillery is the leading AI targeting company, so any panel about AI instantly caught my attention. In today’s healthcare landscape, integrating AI for personalization places patient experiences at the front of marketing strategies. Stephen noted: “Using real-world data is not theory.” We encourage our partners to harness audience data to seamlessly unite media and content, crafting tailored messages that resonate with specific and diverse patient segments.

Dstillery leverages real-world data from ICD-10 codes to uniquely personalize each model to the condition or specialty we are trying to reach. By grounding our approach in real-world data, we can make informed decisions about your campaign strategy and create campaigns that speak to patient needs without infringing on privacy or coming off as cliche.

Knowledge, Permission, and Placement

It’s no secret that healthcare marketing is quickly shifting across the United States. Navigating these shifts requires a deep understanding of the challenges and opportunities within the healthcare space. Healthcare marketers possess invaluable insights into patients’ barriers, seeking to navigate the seemingly overwhelming “data chaos” to establish effective targeting strategies. During a panel, Loren Grossman, Global Chief Strategy Officer at Publicis Group, said: “Imagine knowing your next customer as well as your best customer.”

That’s the vision for him and his solution team. This is exactly how our healthcare solution, Custom Patient Targeting powered by ID-free^® technology, works. ID-free is a first-of-its-kind targeting technology that delivers scale and privacy for advertisers’ programmatic ad campaigns without knowing anything about the user. The technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data. You can think of it this way: Fueled by content data, ChatGPT understands the words in a sentence. Fueled by digital journey data, ID-free understands every website visit. With this understanding, ID-free scores and ranks every available impression, finding the best impressions for a brand.

Patient-Centric Strategies

At the heart of these efforts lies a focus on the patient, with the ultimate goal being to facilitate awareness of necessary treatments and care. Success hinges upon cultivating a continuous testing and learning culture, particularly with innovative targeting products. As regulations continue to play out in courts, it’s important to have a proven plan. Dstillery’s Custom Patient Targeting offers a unique approach that eliminates the need to navigate complex HIPAA, NAI, or DSP regulations that protect patient data and privacy. Reach your best audience for any health condition – without compromising privacy or performance. Pete Groves, Senior Managing Director at Publicis Sapient, declared, “AI is going to raise the bar for all of us and how we work together.”

I think that’s true. At Dstillery, it already has. Let’s figure out how we can raise the bar on your next healthcare campaign.

Ready for a cookieless future? Check out our ID-free® testing guide

Posted on April 17, 2024 by Dstillery - Cookieless, User Guides

With cookie deprecation and cookieless testing top-of-mind for many media buyers, here is a quick overview of the best ways to set up and test Dstillery’s ID-free®, the only behavioral targeting solution without IDs.

ID-free is a first-of-its-kind targeting technology that delivers performance, privacy, and scale by predicting the value of an impression to a brand without knowing anything about the user. This patented technology uses AI to learn from browsing patterns detected in de-identified opt-in panel data, ultimately answering the question: When someone visits a site, how likely will they be interested in your brand’s message?

Audience Definition

The first step is defining your target audience in your display, search, or CTV campaign. If you have used an ID-based Dstillery audience in the past and found it successful, you can simply request an ID-free version of the audience. If you haven’t, you can use a variety of signals such as first-party data, search terms, URL lists, or our catalog of thousands of pre-built audiences to seed your ID-free model.

Campaign Setup

One of the most common pitfalls we see with testing is not allocating enough budget and time to allow the model to perform and optimize. We recommend three months for a proper cookieless test to truly understand how the audience performs against your KPIs. Beyond awareness metrics, ID-free excels in cost-per metrics such as:

Cost per action (CPA)
Cost per click (CPC)
Cost per complete view (CPCV)
Cost per site visit (CPSV)
Return on ad spend (ROAS)

In terms of budget, we recommend a $30,000 monthly budget in media – split out evenly between ID-free and ID-based versions of your audience – without highly restrictive inclusion lists and operating all hours of the day. These campaign parameters will allow you to truly understand and optimize your ID-free campaign with the most information available throughout the testing period.

Make the Most of Your ID-free Test

Our experienced Client Success teams can help you through all the details of creating a proper A/B testing framework. Beyond campaign parameters, to properly assess ID-free performance, efficiency, and scale, we recommend an A/B testing approach by running both ID-based and ID-free audiences in parallel. We recommend creating one line item for your ID-based audience and one for your ID-free audience. When creating these line items, try duplicating them rather than creating them from scratch. This ensures that various settings in your line items are identical, except for the singular variable (ID-based vs ID-free audience) you are testing. Also, since our industry still uses third-party cookies for attribution KPIs, we recommend targeting trackable Chrome inventory for both line items.

Bonus Test to Assess Performance Outside of 3rd Party Cookies

Using conversions measured on trackable inventory, Dstillery can model the conversion rate per site across all domains specific to the campaign. Using this data, we can understand the performance of impressions delivered on inventory with no trackable identifiers. To learn more about this measurement, read our case study with Tombras, where we drove 2.5x more conversions than traditional cookie-based targeting.

Ready to test ID-free? Amazing. It’s available on every DSP. Contact one of our representatives to get started today.

Product updates: what’s new?

Posted on April 9, 2024 by Dstillery - FAQ

If you’re looking for the latest Dstillery product updates, you’ve come to the right place. Scroll for the latest updates, features, and announcements.

Never miss an update when you subscribe to our product emails.

April 9, 2024
ID-free® Key Product Updates

New year, new ways to harness our ID-free targeting technology. Since last year, we’ve added some big solutions to our ID-free-powered product suite:

Predictive Bidding: Instead of making buy or don’t buy decisions, Predictive Bidding chooses the best price to pay for your best impression. Available exclusively on The Trade Desk.
Dstillery CTV: Eliminate the time-consuming hassle of manual PMP setup and breakthrough cross-device limitations. Powered by ID-free, Dstillery CTV has precision and is customized for relevance.
Custom Search Lookalikes: Leveraging ID-free technology and data from a 2 million-plus opted-in panel, Custom Search Lookalikes gain unparalleled visibility into the digital behaviors of millions of users. Custom Search Lookalike audiences assess and rank every ad impression based on its likelihood to target individuals actively searching for brand-specific keywords.

January 24, 2023
ID-free® Registered Trademark

It’s official! We’re so proud to announce that — after a lengthy 20-month process — ID-free Custom AI® is now a registered trademark with the US Patent and Trademark Office.

That makes Dstillery’s ID-free a patented AND registered cookieless targeting solution.

Give ID-free a try and start extending your campaign reach today.

September 1, 2022
ICD-10 Codes for Custom Patient Targeting

Custom Patient Targeting, Dstillery’s privacy-safe patient targeting solution for healthcare brands, now accepts ICD-10 Codes as seeds for the model, making targeting specific conditions even more precise.

Healthcare clients that don’t have access to first-party data can now leverage Dstillery’s access to Real World Data (RWD) to seed their models.

Click here to get started with Custom Patient Targeting.

July 26, 2022
Deal IDs for ID-free Custom AI

In partnership with Microsoft (formerly Xandr Curate), our Deal IDs offer a flexible, easy-to-activate PMP option for your next ad campaign. We custom create your deals in the Xandr supply exchange, mimicking the same privacy-safe targeting that we apply directly via API, and send them your way for activation.

Deal IDs — which connect curated and desirable inventory from your SSP to your DSP via a unique ID — can be used today and in the cookieless future.

Click here for our Deals ID FAQ.

July 20, 2022
UID2 for ID-free Custom AI

We’re excited to launch one of our most requested features. Your custom model just got even more custom. You can now send us your brand’s first-party data as UID2s, giving you another option for seeding your ID-free Custom AI model. Enjoy the same ID-free behavioral targeting, now with more options.

Magic or innovation? Experience both with Audience Brief Genius

Posted on December 13, 2023 by Dstillery - Audiences

Your AI-powered audience discovery companion

Dstillery’s Audience Brief Genius is not just a tool; it’s a time-saving, stress-reducing partner designed to streamline the audience selection process for your campaigns. Fueled by cutting-edge technology from OpenAI, this advanced AI tool instantly transforms your audience brief into a curated list of audience recommendations, saving you the headache of manually searching for new audiences when your campaign needed to start yesterday.

Personalized audience recommendations in a snap of a finger

We’ve all seen it before. A brand’s unique persona — detailed in a nuanced audience brief — unjustly minimized into a handful of 3rd party audiences.

For example, take this food brand’s persona: “Adventurous and thoughtful food consumers, who like to make choices good for the environment and their bodies, while also prioritizing getting the most out of life. They are willing to sacrifice a little taste for a healthier alternative. They are typically in a household without kids and have the disposable income to spend on unique food experiences.“

This might get manually translated into three audiences: ‘Foodies’, ‘Healthy eaters’, ‘Household income $150K+’. While this selection is acceptable, with the advancements in AI and LLMs, there has to be a better way.

With Dstillery incorporating OpenAI’s technology that powers ChatGPT into Audience Explorer, we finally have a way to understand and quantify the relationship between the audience persona and specific audience segments like never before.

Feels like magic

When AI just works, it feels like magic. And when you use our new LLM-based search feature in Audience Explorer, you might just feel this way, too. So how does it work?

Getting a bit into the technical details, Dstillery leverages OpenAI’s embeddings to create a method for establishing a meaningful relationship between an audience brief and Dstillery’s audience taxonomy.

First, Audience Brief Genius takes an audience brief as an input, which typically includes descriptions of interests, demographics, affinities, and other relevant information. OpenAI’s embedding technology is then employed to convert this input into high-dimensional vector representations — a fancy way to say number sequences that are easy for computers to understand.

Next, these embeddings are compared with Dstillery’s entire audience taxonomy, which has already been translated into vector representations similar to the audience brief.

By analyzing the vector similarities, we can identify the audience segments with the closest similarities to the text in the audience brief. This approach not only saves you time from manually selecting audiences, but also ensures that your campaigns are using the audiences most aligned with your audience persona ultimately leading to a highly targeted, more effective ad campaign.

Activation in the blink of an eye

Audience Explorer, powered by OpenAI, now enables advertisers to finally bridge the gap between your brand’s unique audience personas and targetable audience segments. With Dstillery’s audiences found in every major DSP, and made available as user-based segments, PMPs, and custom bidding algorithms, activating any of these audiences is just a few clicks away.

Click here to use Audience Brief Genius.

A new approach to CTV advertising

Posted on November 15, 2023 by Dstillery - Connected TV

Connected TV advertising reaches viewers that traditional TV advertising simply cannot access anymore. Last year, CTV streaming represented a record-breaking 34.8% share of total television consumption in the U.S., a 22% year-over-year rise in streaming volume. As more viewers have shifted from traditional cable to streaming services, advertisers understand how important CTV ads are to reach their target audiences.

At Dstillery, we also understand the importance of reaching your best audiences on CTV, so we developed an ad-targeting solution dedicated to CTV.

We’ve taken the Dstillery display audiences used by 85% of the Fortune 100 brands and brought them into the world of CTV. Whether you’re looking for more relevance, scale or ease-of-use, our CTV solution is meticulously crafted with your needs in mind.

What makes our CTV solution different?

By combining the prowess of our patented AI technology with a deep understanding of your audience’s online content consumption habits, Dstillery’s CTV solution allows you to match your audience to the most relevant genres and networks for them. This simplified yet AI-powered process eliminates the time-consuming hassles of manual PMP setup and breaks through cross-device scale limitations.

Here’s how we do it.

1. We work closely with you to understand your campaign objectives and the audience you want to reach. With this in mind, we determine the best seed and build your model.

2. We run your model against our patented AI to identify your audience’s most relevant web content. Then, the AI bridges the gap between web content and CTV genres and networks to find the most relevant inventory for your audience.

3. In the final step, we craft your PMP(s) by working in tandem with our SSP partners. This activation method streamlines the targeting of your brand’s most relevant CTV bid opportunities.

Embrace the power of AI

By creating a new approach to CTV, Dstillery is helping advertisers build thoughtful, data-driven audiences. With Dstillery, navigating the CTV advertising landscape has never been easier.

Questions? Let’s chat.

Dstillery’s 21st patent awarded for Audience Explorer

Posted on September 15, 2023 by Dstillery - Uncategorized

It’s official! Dstillery is excited to announce our THIRD patent for our Audience Explorer Tool, and 21st patent overall. This patent addresses Dstillery’s Artificial Intelligence and/or Machine Learning Systems and Methods for Evaluating Audiences in an Embedding Space Based on Keywords.

What is Audience Explorer? It’s Dstillery’s proprietary tool to find and understand our portfolio of over 9,000 audience segments. Easily search by popularity or keyword, or use our SmartSearch to find relevant audiences for your campaign. In Audience Explorer, you’ll be able to see the estimated audience size, the industry vertical/category, the scale of the audience, and the platforms that it is available for activation.

Ready to use Audience Explorer? Check it out here!

A+ back to school campaign tips

Posted on July 27, 2023 by Dstillery - Trends

Can you believe that we’re just weeks away from cracking open the school books again? Or are they iPads now? MacBooks? Some new technological device that your child has a nickname for that cost you at least a thousand dollars? Regardless of how your child or teen is learning, this is a great time for marketers to heat up the frying pan on Q3 and Q4 retail marketing campaigns focused on clothes, technology, and retail home goods. Unlike your child going to kindergarten and suddenly becoming a high school graduate, marketing campaigns happen and conclude in the blink of an eye. Let’s dive into some campaign trends and ideas to help your brand graduate into a next-level education-based marketing campaign.

Navigating Back to School Campaigns in 2023

Back to School retail has now been delineated into two segments: Back to School and Back To College. Each segment has its own unique identity and retail traits that marketers can adapt to in their campaigns. In 2023 Back to School-based marketing campaigns have the opportunity to capitalize on $41.5 billion of retail spend. That massive number has grown substantially over the physical-to-digital education material transition over the last several years. For these non-collegiate students, the typical American home is set to spend roughly $890 per student in the household; a jump from $830 last year, which is likely tied to economic inflation.

The Generation Alpha demographic is especially notable in their influence on retail trends as they are the first generation experiencing school in a totally digital format. Generation Alpha rose from the pandemic and have become known as a demographic that is highly focused on inclusivity, sustainability, and social impact. In fact, 50% of parents of Generation Alpha students choose sustainable back-to-school products whenever possible.

At this point, you might be asking, this demographic information is great, but where can I apply this to my programmatic campaign? We have the answer. Did you know that Alphas are heavily influenced by YouTubers who make shopping or gaming content? These students aged 6 to 16 want to purchase items displayed by their favorite digital personalities and YouTubers. This is a huge opportunity for Display, Video, and CTV campaigns focusing on electronics, clothes, and shoes, which are the three most prevalent areas of Back to School spend.

Opportunities for advertising and brand partnerships within video games such as Roblox are also massively influential as popular gaming reaches 24.2 million daily active users under the age of 13, and brands such as Forever21 and the Gap have opened virtual storefronts within the game. Even Fortnite has partnerships with Nike, Adidas, and other popular brands such as Marvel and Star Wars.

Back to College Marketing Campaigns

Retail is even more of an opportunity for Back To College, especially with regard to higher-value retail items such as tech and home goods. Back to College Shoppers are projected to spend about $1,367 per college student this year, not including tuition or room and board. Collegiate-level retail shoppers are projected to spend a massive $94 billion in 2023, setting the pace for retail holiday spend in the months following. 43% percent of those spending more than the previous year say it is because they need more new gear, up from 32% in 2022. This tracks consumer spending for college students as nearly six in 10 parents are willing to splurge for the right reasons, like treating their child, self-expression, or better quality.

While still motivated by digital trends, college students are less interested in following YouTubers for product advice and more interested in traditional retail trends and reputable brands as they mature in their identities and the marketplace. Brands like Apple for electronics, IKEA for furniture, and popular clothing brands will not have to do much work to attract college students to their products but they will have to appeal to them through campaigns that reach across various identity demographics.

Students will solidify their relationships with known brands in the physical-to-digital education material transition if they haven’t already, so campaigns that focus on awareness and consideration should be top of mind for technology retailers. Regarding retail goods such as furniture, college students gravitate towards affordable and easy-to-move items. One recurring expense for college students is home goods in the bedroom and living room which tracks with the traditional lifestyle of a college student moving from dorm to apartment to house. Campaigns promoting on these goods should focus on affordability, ease of integration into a student’s lifestyle, and eco-friendliness.

Embracing the Digital Shift

It’s an exciting time for brands to rework their traditional marketing approach toward students. While we’ve acknowledged that generations are becoming increasingly online, 2023 is the first year when we have a new, fully tech-integrated generation starting school and cementing the transition away from physical learning materials. In the future, Generation Alpha will become a further template for marketers to analyze and understand as they experience their digital lives and advertising from birth, throughout the education process, and in daily life.

For more information on how to level up your back-to-school campaigns this year, contact us.

A data-driven dive into summer travel trends

Posted on July 6, 2023 by Dstillery - Trends

The Sun hangs high in the sky. You’re working from home. You’re working in the office. You’re daydreaming about being on a beach in Greece or maybe you’re keeping it simple and considering a summer camping trip in Wisconsin. Do people still camp? Are domestic flights more expensive than international? What does the data tell us about the way Americans are spending their summers? We’re going to find out in this summer travel-themed blog that uncovers the web of data that links us all and expands with every passing moment.

2023 Travel Data

In the summer of 2023, 40% of Americans have intentions to travel and 44% are willing to travel more than once. 61% of travelers are keeping their travel plans within the United States, 16% going domestic and international, and 6% solely international. That’s a huge segment of Americans just waiting to pack their bags and jump on a jet or into a minivan and head toward their final destination. On average, 40% of travelers are most often taking trips for outdoor recreation like hiking or snorkeling, a family-related event, or exploring U.S. national parks. It’s important to get ahead of the curve with your marketing plans and look to capture these seasonal travelers with strong awareness and consideration campaigns built around the globetrotting mindset. Curious about what that looks like? Let’s explore some ideas together.

Crafting a Targeting Travel Campaign Strategy

Travelers have one main thing in mind when starting the ideation process of where to go: getting out of the house. Every journey begins with a destination. You can best capture your targets by considering the places they’re likely to go and then accenting your campaign strategy around the adjacent components to their destination. Nearly 39% of American adults say they intend to road trip more than 250 miles from their home this summer. For example, if a family is looking to travel to the beach, it’s best to start with broad strokes like Beach Vacation Enthusiasts, Waterfront Activity Participants, Luxury Hotel Guests, and Boat Enthusiasts to lay the groundwork for your audience optimization. These larger scale audiences are the backbone to a successful campaign because they represent the pillars of your audience’s initial identity and what it will come to be. In the early stages of your travel campaign planning, don’t be afraid to take big swings to bring interested parties with big tentpole audiences.

Leveraging Data to Enhance Consideration Campaigns

As you start to develop more insights into the characteristics of these sunbathing, wave surfing, and beverage-drinking targets, if it’s available, blend in your first-party data to begin to watch these broad stroke audiences evolve and learn more about their intentions. This is a vital part of any consideration campaign as it allows for your campaign to take a defined stance against your direct response goal. By working closely with our data partners and utilizing partnerships with opt-in data providers, Dstillery can weave domain data into our Consideration Solutions and help further map customers not solely based on assumed interest but also by their digital journey and online intentions. Consideration campaigns are where you begin to explore intention – where do these people exist online? What and where are they researching topics based around your brand?

Optimizing Consideration Campaigns for Maximum Results

We may know that they are Beach Vacation Enthusiasts, but perhaps they’re already local to an area like the American Southeast, so we can sharpen by adding in audiences like Myrtle Beach Trip Planners, Florida Atlantic Coast Planners, Beach House Second Home Owners, and Beach Supply Shoppers audiences to hone the signal in your consideration campaign to focus on users with the highest intention to deliver results. Their adjacency to the subject of your campaign based on their internet habits is that it improves Dstillery Considerations Solutions’ effectiveness. It thereby creates a microcosm based on your customers and their digital experiences and serves them ads that will ideally push them toward a real-world action.

This is all to say that campaign planning begins similarly to planning a vacation – with broad strokes that become more and more defined over time until you reach your destination. Nearly 42% of American adults say they intend to travel more this summer than last, so you’ve got to be ready to capture their attention and craft around it with turnkey targeting solutions. Reach out to Dstillery and build tactical, intuitive campaigns and strategies with our data experts today.

Cannes 2023 recap: reconciling the themes of AI & privacy

Posted on June 28, 2023 by Dstillery - Privacy, Trends

As always, last week’s Cannes Lions International Festival of Creativity was a whirlwind. Over the course of 4 days, the Dstillery team attended dozens of meetings and met with scores of clients, partners and prospects. Overall, the tone of the festival was optimistic, with positive energy and enthusiasm for the changes that are coming to the industry. The discussions of change encompassed two key themes:

AI is going to change everything.

If there was any overarching theme to the entire festival, it was AI, and how ChatGPT will change nearly every step in the advertising supply chain, from creative concepting and production to media strategy & execution. Nearly every panel, every speech, and every meeting touched on the topic, and many were totally dedicated to it.

Privacy is a global trend.

There was a clear consensus that privacy standards will continue to rise all around the world, and that the advertising industry needs to embrace, not resist, this trend. Under the heading of rising privacy standards, there was also a relatively clear consensus that Google will indeed retire 3P cookies from Chrome on schedule by the end of 2024.

The intersection of AI advances and rising privacy standards represents both a moral hazard and an opportunity for our industry. The risk comes from the inevitable temptation AI presents to use more data than less.

Let’s embrace the movement.

A commonly discussed application for AI during the proceedings in Cannes was to enhance personalization, which of course, more often than not, requires user tracking and targeting. Leveraging user data to inform an AI model which produces personalized advertising experiences may violate the requirement for using less user data to meet the rising privacy standards. Not many of the proponents of more personalization addressed how it could be done while honoring the rising privacy standards.

We believe that the advertising community should embrace the explosion in advanced AI tools as an opportunity to enhance consumer privacy. Dstillery’s ID-free® technology does just that. We apply AI to targeting via a data-minimized opted-in panel, rather than applying it directly to user data in the AdTech ecosystem. In short, the way that we approached the problem allows us to provide some level of the promised personalization of AI while honoring user privacy.

It may sound trite to say that the only constant is change. With the rapid advancements in AI, the pace of change is arguably accelerating futher and faster than anything we’ve ever experienced before. The advertising industry has a real-time opportunity to decide how to best embrace this change, putting AI to work to drive innovation, creativity and growth while at the same embracing the movement for greater consumer privacy.

Introducing Custom Search Lookalikes

Posted on June 7, 2023 by Dstillery - Audiences, Cookieless

Dstillery is excited to announce the debut of our newest product, Custom Search Lookalikes. Custom Search Lookalikes were born from the observation that our access to unique search and retail signals and 2M+ opt-in panel data could be combined to create a targeting solution that answers the question, “When people search for a specific phrase, where else do they visit frequently on the internet?” – making it easy for brands to identify and target that hard-to-reach consideration audience.

How Did We Build Custom Search Lookalikes?

Powered by Dstillery’s patented ID-free® technology, Custom Search Lookalikes helps advertisers reach the people searching for their brands’ keywords on the inventory most likely to drive their campaign goal. Instead of relying on searches from limited publisher sources, this solution has privacy-safe visibility into consumers’ browsing patterns, including website visits and keyword searches on top search engines and retailer platforms. ID-free® learns these patterns and extends its understanding to all impressions on the internet, scoring and ranking every ad impression on its likelihood of targeting a person searching for a brand’s keywords. The model is available to activate as a PMP or custom bidding algorithm.

Get Started With Custom Search Lookalike Solutions

If you are interested in utilizing Dstillery’s Custom Search Lookalike solutions, one of our sales team members will work with you to understand your brand’s best keywords based on what your customers are most likely to search for. From there, we’ll build our model and learn the browsing patterns of those searching those brand keywords and build your custom model. After that, activation is as simple as activating a PMP; we’ll send the Deal ID directly to your seat in your DSP. We’re excited to make this product available to everyone. This product allows us to offer something truly custom without brands having to share their first-party data that is available the moment you need it. Contact us today to get started.